Coaching for Busy Professionals and Parents Who Are Done Starting Over
No Excuses. Just Strategy. Sustainable Results.
I'm Bob Adams. In my mid-30s I weighed over 300 pounds. By 41 I was standing on an NPC bodybuilding stage. I did it while working as a sales executive, earning my MBA, and raising six kids.
I didn't have time to waste, and I'm guessing you don't either. You probably already know a fair amount about training and nutrition. What's missing is a plan built for your life and someone who holds you to it. That's what I do.
Who This Is For
Professionals who know what to do but can't stay consistent
Parents and executives who need structure, not more chaos
Former athletes in their 30s and 40s who've learned that what worked at 22 doesn't work anymore
Anyone serious about losing fat, building muscle, and keeping it off
The Macro Chef Method
1. Metabolic Nutrition. Macro targets built for your body, your goal, and the phase you're in. Protein first, built around food you'll actually eat. You track it, I adjust it.
2. Strength-Driven Training. Periodized programs built around your goals and the equipment you have. Every block has a purpose, and progress gets measured, not guessed.
3. Smart Supplementation. Recommendations based on your needs and your data, not trends. If you're interested in peptides, I provide the education, and a licensed nurse practitioner handles every clinical decision.
4. Lifestyle Engineering. Sleep, stress, travel, and family schedules are built into the plan. Systems beat willpower.
5. Accountability. Weekly check-ins with plan adjustments, a monthly one-on-one video call, and direct access to me through the coaching app.
What Clients Say
"I've worked with other coaches, but Coach Bob is the best I've had by a wide margin. He's the only coach I have any interest in working with long-term because I've never met anyone with his level of intelligence, attention to detail, and ability to see every angle of the process. He isn't a ho-hum coach—he's fully invested in your success, and it shows."
Chris S.
"I started seeing results within the first month. Every assessment is thoughtful and intentional. He pays full attention, analyzes your data, and somehow turns a pile of numbers into a customized plan that actually works. He sees patterns, trends, and connections that are well above my pay grade, and nothing escapes his notice. He is mindful of previous injuries and doesn't push to harm, instead creating plans around them while not making them feel like an impediment."
Lou W.
"Coach Bob is patient, detail-oriented, and focused on the long game. In a culture obsessed with quick fixes and instant gratification, his approach is a refreshing balance—and exactly the accountability I needed."
Cierra E.
"What sets him apart is his ability to see the whole picture. He doesn't just look at workouts—he considers nutrition, recovery, progress metrics, and how all the pieces fit together. His plans evolve as you do."
Shelby F.
"Thank you, Bob, for training me! I'm shocked at how quickly I'm seeing (and really, feeling) results — even after a week and a half! You are great fun to work with, and I walk away from each session better informed, and looking forward to the next (after rest!). I'll gladly recommend you to anyone in my circle who's looking to ratchet up their gym sessions, and get more out of lifting."
Kat E.
"Thank you again, Bob! It's been great getting to work with you. I can feel my health and my strength shifting week by week."
Navi S.
How It Works
Apply. A short application so I understand your goals and your schedule.
Intro call. We talk through where you are, where you want to be, and whether we're a good fit.
Onboarding. Full intake covering your nutrition, training, lifestyle, and baseline metrics.
Execute and adjust. Weekly check-ins, ongoing adjustments, and a monthly strategy call.
Investment
Coaching is a 6-month minimum commitment. Plans run $417 to $500 per month depending on the term you choose. I'll walk you through the options on your intro call.
Ready to Stop Starting Over?
